Normcore fashion is defined as a trend where people wear regular, everyday clothes. It started in the 1990s and has recently gained popularity again. Post-pandemic, a large crowd including some celebrities seems to have started to embrace the normcore trend again.
What is Normcore?
The term normcore is used to describe a new type of clothing that strives for anonymity and mediocrity. The idea behind this fashion movement is to look like everyone else, or as close to it as possible.
This means wearing clothes that are not too flashy or expensive but instead are just plain, simple, and easy to find at your local department store.
How It Went Mainstream
A portmanteau of “Normal” and “Hardcore”, it is a fashion trend in which people dress with no style, not trying to be cool or trendy. The idea behind this is that everyone should be comfortable in what they wear, and it does not matter if it is trendy or not.
The Normcore trend was explored by K-HOLE, an artist collective in New York City that explores youth culture and subcultures after the term first appeared in a guest strip by Ryan Estrada for the webcomic Templar, Arizona.
Related: 5 Trends That Prove The New Age Fashion is All About Comfort
How To Dress Normcore?
Clothes sold by large fashion retailers like J.Crew, Jack & Jones, H&M, Zara, Superdry, and Gap Inc. are mostly seen as normcore clothing.
This look can be achieved by wearing simple clothes such as t-shirts, jeans, sneakers, and a baseball cap. You can also dress normcore by pairing a plain shirt with an interesting belt or scarf.
The most common fashion trends nowadays consist of oversized hoodies, skinny jeans, and plain T-shirts paired with a scarf. This is also seen in Normcore fashion.
